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About - Elisabetta Illy
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“My mission is to travel the world, document the reality of different cultures and showcase the beauty our planet withhold. Today, we can’t say we don’t know.”

The “real” world is hidden under a veil, the Veil of Maya, which makes humans see it as they desire instead of how it really is. With this mindfulness I founded Picture of Change, a photo agency with the mission to share stories of positive change and resilience from all over the world. I have made it my commitment to travel the world to document the reality of different cultures and showcase the beauty our planet withholds. “Today, we can’t say we don’t know”.

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Elisabetta Lattanzio Illy is a journalist and photographer with over 25 years of experience advocating for equal dignity for all.

She founded Picture of Change to share stories of positive change from all over the world and to raise awareness of the UN’s 17 Sustainable Development Goals.

The underlying theme of all her reportage is the discovery and the respect of the countries and populations from which we import raw materials. Hers is not a charity approach, but a development focused one. It’s about connecting far away countries and getting them to collaborate for their respective growth. The end goal is for local communities to be able promote their products and self sustain their economy.

Elisabetta has a degree in International Economics at the University of Trieste. In the nineties, she pursues her passion for photography and studied journalism. From 1999, she started her career as a contributor for important lifestyle and wine & food magazines, reporting through her stories and photos while taking portraits of the people she interviewed. During her travels in Ethiopia to explore the origins of coffee, inspired by the beauty of the landscape and the women and men that produced it, she published her first book, Aroma del Mondo (2008 -Ed, Ilustrata). In 2010, due to the success of her first book, recipient of the International Gourmand World Cookbook Award, she decided to continue her vocation. After many journeys researching the origins of tea in India, China, Japan and Sri Lanka, she published her second book Foglie di Tè (2013 – Ed. Illustrata).

In 2016, she did a reportage on a Water Management program for CNHIndustrial and starts a collaboration with Unido to support missions in developing countries. The following year, her photo exhibit Salt and Sand was included in the Italian Foreign Ministry Progetto Italia Cultura e Mediterraneo.

From then on, UNIDO & Elisabetta have been collaborating on capacity building projects all over the world.

She focuses on reporting the positive impact that sustainable actions in industrialised countries have on the quality of developing countries’ economy, society, and environment.

Her devotion, commitment, and passion in stimulating sustainable development have brought her to be nominated as a UNIDO Goodwill Ambassador in 2019.

Elisabetta is also member of the scientific committee for the creation of the first UBS Italian Philanthropy Forum and she is a co-author of the book ‘Filantropie. Sfide e Visioni’ (2016, ed. Laterza). She is also a member of the Advisory Board of the European Institute of Oncology and the World Food Program in Italy.

She is married to Andrea Illy and they have three daughters, Micaela, Jaqueline and Andrea.